NLP shows us that nearly all human challenges come from conflicts between what is true and real in the world and our own distorted perception of it - what is effectively an incorrect or different mental map. By understanding these 'apparent clashes in reality' and how our own unique inner model has been molded through time, we can change less resourceful beliefs, habits, thoughts and feelings and turn them into more empowering ones. In practical terms NLP provides us with the opportunity to literally redesign our lives and become the architect of compelling, fulfilling and more successful, not least in business and career endeavors. NLP aids us in becoming more effective in every area of our lives and it is of benefit to everyone including business professionals, entrepreneurs, parents, salespeople, health practitioners, students, children, sportsmen and women, attorneys , leaders and politicians.